Press and brand

Everything you need to write about ThatBizLife.

Boilerplate, fast facts, logos, colors, type and imagery. Take what you need, or download the whole kit.

Download the press kitZIP · logos, images, colors, boilerplate

About ThatBizLife

Short

ThatBizLife designs and builds websites for small businesses, helps their teams adopt AI that earns its keep, and writes plain-English plans for the rest of their technology. It is based in Phoenix, Arizona, and works with businesses worldwide.

Long

ThatBizLife helps small businesses look and run like the best version of themselves. It does three things: website builds, AI adoption and technology strategy. Every project starts with a conversation and a written, priced plan in plain English, and nothing begins until the client approves it. ThatBizLife is led by a founder with three decades in IT, marketing, software development and systems implementation, and more recently in how companies adopt AI. It is a division of OTC MVP LLC, the company behind OTC MVP, which builds websites for SEC-reporting public companies. ThatBizLife is based in Phoenix, Arizona, and works remotely with businesses worldwide.

Fast facts

Name: ThatBizLife. One word, with a capital T, B and L in text. The logo is set in lowercase.
What it does: Website builds, AI adoption and technology strategy for small businesses.
Company: A division of OTC MVP LLC, the company behind OTC MVP.
Based in: Phoenix, Arizona, United States.
Works with: Businesses across the US and around the world, remotely.
Website: www.thatbizlife.com
Media contact: hello@thatbizlife.com

Logos

SVG for print and the web, PNG with a transparent background for everything else. The logo is drawn, not typed, so please use these files rather than setting the name in a font.

Wordmark, cream
For dark backgrounds. The first choice.
SVG PNG
Wordmark, night
For light backgrounds. The dot deepens to stay visible.
SVG PNG
App icon
Avatars, favicons and anywhere space is square.
SVG PNG
Mark, cream
The “b” on its own, for dark backgrounds.
SVG PNG
Mark, night
The “b” on its own, for light backgrounds.
SVG PNG
Wordmark with background
A ready-made banner with its own night background.
SVG PNG

Please do

Leave clear space on every side of the logo at least half its height.
Keep the wordmark at least 96 pixels wide on screen, or 25 mm in print.
Use cream on dark backgrounds and night on light ones.

Please don’t

Recolor, stretch, rotate, outline or add effects to the logo.
Change or remove the amber dot. It’s the light that’s always on.
Place it on busy images without a dark overlay behind it.

Colors

A street at night with the lights on: mostly dark, warm where it matters.

Night
#0A0D14RGB 10, 13, 20
Backgrounds. The site lives at night.
Cream
#EFE8DCRGB 239, 232, 220
Text and the logo on dark.
Amber
#F2B44ERGB 242, 180, 78
The always-on dot. Light, used sparingly.
Warm glow
#F6D9A6RGB 246, 217, 166
Highlights and italic accents.
Stone
#A9A296RGB 169, 162, 150
Secondary text and captions.
Deep amber
#C9781ARGB 201, 120, 26
The dot on light backgrounds.

Type

Cormorant Garamond

Every word on the site: light for headlines, regular for reading, italic for emphasis, semibold capitals for labels. Weights 300 to 700, with italics.

Some businesses close at five. Their websites shouldn’t.

Google Fonts

Bricolage Grotesque Bold

The logo only, drawn as outlines from Bricolage Grotesque Bold. It isn’t used for text, so there’s no need to install it to use the logo.

Both typefaces are free under the SIL Open Font License.

Google Fonts

Imagery

Generated brand imagery, 1344 × 752. Free to use when writing about ThatBizLife. Please don’t present it as photographs of real businesses or clients.